An interactive packaging design for organic cereals for babies
Client: British Life Sciences
Wrap with care!
When it comes to feeding the baby, mothers are very specific in the selection of food with right nutritions, good taste & easy to consume. The task was to design packaging for the organic cereal for babies of age 6 months & above which gives a soft feel, creates an emotional bond between the baby & the mother. Apart from highlighting the nutritional benefits of the cereal, the pack should take care of every mother's concern about hygiene while dispensing cereal easily without contamination.
THE CONCEPT
Cocoon
The mother’s first touch smothers the baby with all the love she could pour out on her bundle of joy. She helps the child by weaving a secured cocoon around baby and gives the best nutrients available. Its MOTHER’S ...CARE after all!
THE SOLUTION Cuddly Mealtime! Keeping all the care concern and emotions of mothers in mind we designed the packaging inspired by a cocoon which gives a safe and protective felling to product. The packaging narrates the story of cuchikoo baby's character & a health food supplement. To make it very safe for babies the containers are made out of BPA free plastic. Packaging as a whole captures the product as yummy mealtime experience. It is user friendly, simple to use and easy to carry and indeed environment friendly!
Art of Packaging At Studio ABD, we specialize in design & packaging innovation. Our consumer focused design process transforms brand values into purposeful, meaningful & memorable design solutions. We have accomplished more than 300 packaging design projects over a decade. Cross segment exposure, cohesive team of experts and brand maturity has given us opportunity to work with India’s well known brands!
